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For the first time in seasons, the lingerie and swimwear market has aligned....

For the first time in some seasons, the lingerie and swimwear market has jumped heavily on the womenswear bandwagon of florals, ruching and colour trends for spring 09. 

Even though the lingerie industry tends to align its trends to those in the womenswear market – particularly as far as the colour palette is concerned – spring 09 saw one of the closest parallels for some seasons.

An explosion of colour and florals alongside a penchant for ruching featured across most brands, with lingerie collections embracing ditzy floral embroideries and coral pink hues - while swimwear ranges opted for full-blown blooms and bright shades of blue, a move on from last year’s darker palette. Ruching brought the two together, with crossover bikini tops and bulge-masking draping on briefs.

Elsewhere, the one-piece cemented its comeback of last year by broadening the mix to include more halterneck, bandeau and cut-out styles, while polka dots and animal prints were scattered across both lingerie and swimwear ranges.