Rosie Huntington-Whiteley Launches First Lingerie Line
May 13, 2012
Rosie Huntington-Whiteley is teaming up with high-street chain Marks & Spencer ... Read more
Celebrities trying their hand at designing isn’t exactly a new phenomenon, but this year it seems the question is "which celeb has not launched their own line?"
We live in an age where A-listers reign supreme...and it seems top of every celebs list is designer extraordinaire. Hilary Swank, Julia Roberts, Natalie Portman, Katy Perry, Team Kardashian, Madonna and her daughter, Lourdes, Jessica Simpson, J.Lo and hubby Marc Anthony, Nicole Richie, Alexa Chung and Sarah Jessica Parker are among the masses who have jumped into the design band-wagon. But unlike other VIPs who crashed and burned on Seventh Avenue, this regime seems to mean business. Chung’s capsule collection for Madewell has been such a boost to parent company J. Crew that chief Mickey Drexler gave her a shout-out during a recent earnings call with analysts according to wwd.
Other celebs are cashing in on endorsement deals as cover girls without ever visiting the design studio. Roberts joined forces with Lancôme, Portman landed a Christian Dior deal, Megan Fox teamed with Armani, Taylor Swift signed with Cover Girl, while Diane Kruger is on board to be the face of Calvin Klein’s new fragrance Calvin Klein Beauty.
But it's Kim Kardashian and her famous-for-being-famous sisters who leads the charge in terms of exposure in their own clothing line, after being the official buyers for the Dash boutique for some years. The trio plans to launch a lifestyle line next year complete with swimwear, lingerie, ready-to-wear, denim and home products. K-Dash by Kardashian, another line of denim, jackets, tops and bags, launched on QVC in September.
With Simpson’s collection expected to generate $1 billion in sales next year, these women mean serious business.


May 13, 2012
Rosie Huntington-Whiteley is teaming up with high-street chain Marks & Spencer ... Read more

April 30, 2012
At 19, German born Toni Garrn has becoming the latest lingerie ... Read more

April 22, 2012
Perhaps best-known for her Victoria's Secret modelling work, as well as ... Read more