Fashion Report

Madonna in Talks for Apparel & Lingerie Line

February 20, 2010

madonna in talks for apparel and lingerie lineIn the growing love affair between celebrity and fashion, one of the biggest names out there is close to getting into the groove - Madonna, according to wwd. The pop icon is in talks to launch a contemporary women’s collection with a group of licensees that would be sold exclusively at Macy’s, according to sources. The merchandise would include apparel, accessories, intimates and footwear. Label names under serious consideration for the product lines include Material Girl for the apparel and Truth or Dare for the lingerie and underwear. The pop star has some previous experience in the arena, having come out with an H&M collection in 2007. Madonna’s longtime publicist, Liz Rosenberg, did not return calls Monday seeking comment. A Macy’s spokesman also declined comment. However, sources said a deal is close to being signed.

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