Rosie Huntington-Whiteley Launches First Lingerie Line
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No longer content with watching Jacobs steal the creative limelight, partner Lorenzo Martone is set to launch his own swimwear collection.
Marc Jacobs beau and talent exec, Lorenzo Martone, has just launched his own swimwear line - Nycked. Nycked is derived from the initials N.Y.C. and is pronounced "nicked" (not, thankfully, "nekkid"). A collaboration between Martone and jewellery designer, Jules Kim, the collection will include twenty swimsuits and is designed to be the antidote to the palm-printed, cheerful florals that usually comprises the swimwear scene. According to Lorenzo, "swim seems to be dominated by an L.A. aesthetic, and our collection brings a New York attitude to it." Hence, a colour scheme dominated by blacks, whites and reds and some nude mesh overlays thrown in for good measure.
Martone will launch the 20-design collection at Miami Swim week next month.


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