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Bikinis, monokinis, pareos, hats, models — expect everything but water at Mercedes-Benz Fashion Week Swim shows.

Mercedes Benz Fashion Week Swim 2011 is underway in Miami, and although it lacks the caché of shows in major fashion capitals like New York, Paris and Milan, it has become the go-to place to see the hottest swimwear designs. Nineteen designers will host shows this year including Australia's own White Sands and Kooey Swimwear.

Ed Hardy Swimwear took to the runway last night and showed why its designs based on the work of American tattooist Don Ed Hardy are fast becoming a fixture in Hollywood. Ed Hardy clothing started eight years ago when the tattooist decided to create a line based on his work.

The shows have been a mix of high-end designers, like Carmen Marc Valvo, Gideon Oberson, Norma Kamali and brands with more mass appeal, like Ed Hardy, Tommy Bahama, Diesel and True Religion.

Smaller, foreign labels have also targeted the show as well as fashion newcomers.

Swimsuit-clad models will hit runways through Monday (July 19) at the Raleigh Hotel in Miami Beach.