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Until recently, Sao Paulo fashion week has ranked 5th on the international fashion circuits - 2010 showed a move towards cutting edge and inspirational designs.

Gisele, Eva Herzigova and Raquel Zimmermann were all preent on the runway of the 29th season of Sao Paulo Fashion Week. Paris Hilton played runway guest of honor, bouncing down the catwalk and eliciting cheers, lots of camera phone snaps, and an almost-standing ovation. 

Arguably the most universally-known of the Sao Paulo Fashion Week designers, Brazilian Alexandre Herchcovitch. The show started on a colorful note: models in bright little shift dresses in peach, green, coral, blue. As the show progressed, the hues began to intermingle into a graphic, almost tetris-like pattern, which became a paint-splatter print, which became bright ombres in shiny satin. They won't be easy to wear---everything was super-structured, with wide shoulders or sculpted and pleated details---but they're certainly statement pieces.

Herchcovitch has also taken over as designer of iconic swimwear label Rosa Cha. Apart from supermodel Eva Herzigova (pictured), Rosa Cha showed us mini corset dresses, swimsuits and maxi dresses in stunning and vivacious prints.