Fashion Report

Sorry Ladies, This One is Only For The Boys

April 3, 2010

Among Alexander McQueen’s final projects was a men’s underwear collection

 

Alexander McQueen Men's Underwear CollectionAmong Lee Alexander McQueen’s final projects was a men’s underwear collection, to arrive in stores worldwide in June. The designer, who tragically took his own life earlier this year, was involved in every stage of the brand extension, including the sales campaign for the debut fall-winter collection, according to the McQueen fashion house, majority owned by Gucci Group.

Signature design details include skulls on the waistband of boxers and briefs and allover prints of feathers, X-rays and a collage of bones also used extensively in his last men’s runway collection staged in Milan in January. Packaging boasts artistic black-and-white photos of male torsos by Alasdair McLellan.

The McQueen underwear will make its debut on alexandermcqueen.com and in about 120 doors worldwide.

 

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