Rosie Huntington-Whiteley Launches First Lingerie Line
May 13, 2012
Rosie Huntington-Whiteley is teaming up with high-street chain Marks & Spencer ... Read more
Among Alexander McQueen’s final projects was a men’s underwear collection
Among Lee Alexander McQueen’s final projects was a men’s underwear collection, to arrive in stores worldwide in June. The designer, who tragically took his own life earlier this year, was involved in every stage of the brand extension, including the sales campaign for the debut fall-winter collection, according to the McQueen fashion house, majority owned by Gucci Group.
Signature design details include skulls on the waistband of boxers and briefs and allover prints of feathers, X-rays and a collage of bones also used extensively in his last men’s runway collection staged in Milan in January. Packaging boasts artistic black-and-white photos of male torsos by Alasdair McLellan.
The McQueen underwear will make its debut on alexandermcqueen.com and in about 120 doors worldwide.

May 13, 2012
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