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To celebrate it's launch, Viva Model Management has released a series of its talent without any make-up or editing. Natalia Vodianova is amongst the models who were shot for the series of black and white images.

A series of black and white images was released this week of models in their 'natural' state: Natalia Vodianova, Raquel Zimmermann, and Maryna Linchuk where among those shot to help launch Viva Model Agency in London. Captured without any makeup or hair styling, nor any form of retouching, Scott Trindle shot the collection of images over the past year in his Dalston flat, when each model was visiting London.

"[Trindle's] images stood out because it was just so interesting and rare for us to see the girls like that; he shot them with no additional hair, make-up or styling," Viva's director Natalie Hand explained. "They were shot exactly as they were in person, exactly how they were when they walked through his door. And they looked really beautiful. The blemishes added to their charm. And you could definitely learn something about the model's real character from the pictures."

Top left: Natalia Vodianova; Top right: Edita Vilkeviciute; Bottom left: Jessica Clarke; Bottom right: Maryna Linchuk